Businesses are moving beyond a transactional model for their brands. Today’s consumers aren’t looking for a product only — they want an emotional connection with the brand. The previous generation may have purchased something based on a fancy box or a slick sales pitch, but the new generation wants to know how else a product can affect their lifestyle. How do I feel about this product on an emotional level? What does buying this product mean to me? What relationship do I have with this particular company or brand? I believe that this is the new way to sell your brand and make real money. What’s your business doing to capture emotions?